10 Examples of Luxury eCommerce Stores Using Product Reviews

By Paul Rogers - 3 December, 2019

The frequently omitted conversion tool some luxury brands are finally embracing

Customer reviews are a really strong conversion tool that builds trust amongst users. Reviews provide an unbiased product description from the existing clientbase directly on the product page saving visitors time spent researching products elsewhere and most importantly keeping them locked into the shopping journey without having to leave the website to look for more information.

Many FMCG brands know this already, however the luxury market has been slower on adopting product reviews and making them a part of their product shopping pages. The reason behind this is often down to reviews being seen as ‘not luxury enough’ or ‘not on brand’. We have compiled a list of premium and luxury brands who use product reviews below, to showcase that reviews can be a stand out feature in a luxury environment with premium make-up and skincare brands being a frequent example as a product’s success often relies on the verdict of the social media and customer community.

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