Category: Paid Media

Google Trends 2021: Smart Bidding, Changes to Exact Match, New Discovery Led Formats and More

eCommerce Landing Pages for Paid Media - Examples & Best Practices

No More Audience Insights Tool - Building Prospecting Audiences for Facebook Advertising

Launching New Products on Amazon - Paid Ads and Organic Listing Optimisation

Preparing for Peak: Actionable Paid Search, Shopping & Social Optimisations to Drive More Holiday Sales

Planning Paid Advertising For Black Friday And Cyber Monday

Paid Social Strategy and Structuring Campaigns

The Ultimate Guide to Reporting on Paid Search

Paid Search Forecasting

Forecasting Paid Social

Brand Bidding - Should I Bid on My Brand in Google / PPC

Bid Management Platforms - Choosing The Right Technology, When They’re Needed & How They Work

Linking Audiences In Display And Social Campaigns

An Introduction to Social Media Advertising Attribution

Choosing a Performance Marketing / Paid Media Agency

The Pros and Cons of Smart Shopping Campaigns

Benchmarking And The On Site Customer Journey

How To Write A Marketing Brief

Guide to Writing a Paid Media RFP

An overview on the impact of COVID-19 on eCommerce Paid Media

A Guide to Google Shopping for Fashion Brands

Paid Media Strategies for Luxury Brands - Targeting A High-Net-Worth Audience

Defining & Reaching Your Target Audience Through Paid Media