What makes a good product page?
In this post we look at examples of high impact product page designs. From beautiful product photography to custom content and interactive size guides, read about what makes these luxury eCommerce examples stand out.
Vertu
www.vertu.com
Built with Demandware
Highlights:
Features & benefits gallery highlighting key elements of the product Background image changes to reveal the product’s texture Ability to seamlessly browse products without having to go back to category page
ACNE
Built with Demandware
Highlights:
Amount and quality of product photographs is impressive Nice solution for displaying other colourways in the form of a gallery at the bottom of page Minimal design that manages to contain all key information
Lexus
Built on a bespoke platform
Highlights:
Great visualisation of the ‘build your own spec’ feature Packed with rich content from videos, images of smallest details to industry press reviews Really immersive experience
Burberry
Built with Oracle
Highlights:
An interactive and super sleek size guide Content around brand heritage and production details really complement the page Dedicated social media channel & campaign specific to product category completes the product story
24 SÈVRES
Built on a bespoke platform
Highlights:
Delivery estimates tailored to your location plus all duty and import fees are included at checkout making for a convenient shopping experience Easy to purchase other items styled with the main product Beautiful product and lifestyle photography
CLOS19
Built with Hybris
Highlights:
Exhaustive details on everything from the product’s heritage, tasting notes to food pairing recommendations and review from industry experts Product recommendations are perfectly tailored ie glassware for Champagne